Defining the Transcreation service is not based on any single service because Transcreation is a package of useful service to give ease in corporate dealings. It is highly helpful for those who are in advertising sector because the Transcreation service includes translation, localization and copy editing services. It is really very effective service bunch which is highly preferred by most of the advertising sector related clients.
Difference between Transcreation and translation:
1 Need creative approach in comparison with translation
2 Pricing difference.
3 Less resource availability /Time require in identify right candidate
4 Turnaround time by looking creative approach
Translation is a single service which will give your text translated into another language but if you will take the service of Transcreation then you will get many professionally creative services which include Translation, Copy Editing and localization services.
The Transcreation industry coverage is really very vide because it is highly effective and easy to assign and a client gets several benefits of this service. Transcreation gets high preference in Advertising, Multimedia, Print media, online marketing, web content and many other industries.
Modus Operandi /process for transcreation: Transcreation service includes creative efforts of writers, translators and many copy editors. The Transcreation service is typically professional which needs high efforts for qualitative results and so many services and workers are part of its completion.
Key issues involved in transcreation:
- Transcreation requires much more efforts and time compared to translation and/or any other services.
- Building perfect combination in translation, localization and copy editing services is the most common issue of Transcreation service.
- Words selection in Transcreation service is the most important and critical issue because it should be relevant for all three purposes and should be relevantly interesting as well.
- The mistakes of Transcreation work are really very hard to repair and that is why it requires high accuracy in work.